i have always been quite into visual merchandising
other than ads, a nice window installations is a key of successful marketing.
and of course, window display is much more than marketing. it's art.

2 Dutch artists, Lernert and Sander,
has come up with this wonderful fusion of fashion and household appliances window installations for Selfridges.

dishwasher. inspiration from Chanel's clogs.

sewing machine. inspiration from Yves Saint Laurent skyscrapers.

dust buster. inspiration from Alexander McQueen hoof heels.

irons. inspiration from Stella McCartney stilettos.

washing machine.


kitchen cabinets.

life and housework would be so much easier and better with these looks!

Production by Blinkart
Photography by Lex Kembery
Inspiration from LovelyishHK

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